清远职业技术学院学报

在网红经济重塑城市空间的背景下，历史文化街区的适应性改造面临保护与发展的双重挑战。以九江大中路西段为研究对象，剖析传统街区的“慢传统”与网红经济的“快传播”之间的冲突本质，提出“点—线—面”联动改造模式。通过特色节点活化、街道功能整合优化、空间肌理修复与立面风貌融合，探索赣北建筑文化与现代网红元素的共生路径：在保留街区历史格局的基础上，植入沉浸式游览动线、数字化文化叙事与复合型商业场景，提升历史街区的文化辨识度与商业吸引力，以期为平衡历史传承、经济效益与社区活力提供实践参考，助力城市文脉在时代转型中的韧性生长。

Under the background of Netflix economy reshaping urban space, the adaptive transformation of historical and cultural neighborhoods is facing the double challenge of protection and development. Taking the west section of Dazhong Road in Jiujiang as the research object, this paper analyzes the nature of the conflict between the “slow tradition” of traditional neighborhoods and the “fast spread” of the influencer economy, and proposes the “point-line-surface” linkage transformation model. By revitalizing distinctive nodes,integrating and optimizing the street functions, restoring spatial textures, and harmonizing facade aesthetics,this project explores the symbiotic path between architectural culture and modern viral elements in northern Jiangxi.While preserving the historical layout of the district, it incorporates the immersive tour routes, the digital cultural narratives and the composite commercial scenarios to enhance the cultural distinctiveness and commercial appeal of the historic district. This aims to provide practical references for balancing historical heritage, economic benefits and community vitality, and to help the resilient growth of the urban context in the transformation of the times.