清远职业技术学院学报

大学生正处于从学校向社会发展的过渡期，是一类特殊的消费群体，他们消费价值观的正确与否都会转化为相应行为，对社会发展产生重要影响。如今以积极向上、适度合理的消费价值观为主，但也不乏存在部分盲目攀比、畸形不当的过度消费观念。对待当代大学生消费价值观出现的问题，应从个人、家庭、高校和社会四个层面出发，探索大学生树立正确价值观的多维途径，实现当代大学生的全面发展。

Contemporary college students are in the transition period from school to social development,and they are a special group of consumers. Whether their consumption values are correct or not will be translated into corresponding behaviors, which will have an important impact on social development.Nowadays, it is mainly based on positive and moderately reasonable consumption values, but there are also some blind comparisons and abnormal and inappropriate excessive consumption concepts. To deal with the problems arising from contemporary college students' consumption values, multidimensional ways for college students should be explored to establish correct values from the four levels of individuals, families,universities, and society to achieve the comprehensive development of contemporary college students.